You probably know by now that social media is a powerful tool for marketing your business and connecting with potential buyers and sellers. But with so many different platforms and media sizes to keep track of, it can be tough to know where to start.

Here’s a quick guide to the social media media sizes commonly used on Facebook, Instagram, and YouTube, so you can always be sure your posts and listings look their best:

Facebook Feed Posts

🧠 Other sizes to keep in mind:

  • Profile photo: 170 x 170 pixels
  • Cover photo: 851 x 315 pixels
  • Post image: 1200 x 630 pixels (landscape), 630 x 1200 pixels (portrait)
  • Stories and Reels: 1080 x 1920 pixels

💡 TIP:

The best types of posts on Facebook in 2023 are eye-catching graphics with detailed captions, and educational or entertaining videos for Reels.

Instagram Stories

🧠 Other sizes to keep in mind:

  • Profile photo: 320 x 320 pixels
  • Post image: 1080 x 566 pixels (landscape), 1080 x 1350 pixels (portrait)
  • Stories and Reels: 1080 x 1920 pixels

💡 TIP:

The best types of posts on Instagram for 2023 are carousel graphics, where the first slide should trigger curiosity; and carousel of behind-the-scenes or day-in-the-life photos where you take your audience to what’s happening in your daily life as a realtor. Of course, Reels with educational or entertaining content for Reels will still bring you massive engagement.

YouTube Videos

🧠 Other sizes to keep in mind:

  • Profile photo: 800 x 800 pixels
  • Channel art: 2560 x 1440 pixels
  • Thumbnail image: 1280 x 720 pixels (minimum resolution)

💡 TIP:

Divide a long video into small, digestible segments, resize them into 1080×1980 pixels (portrait orientation), and post them into YouTube shorts! Many users noticed a jump in engagement after they started using this feature.

Setting media sizes properly is important for three reasons:

  • ✨ To ensure that your images and videos look their best on each platform.
  • 📣 To help you reach a wider audience.
  • ⏰ To save you time.

 

By using the correct media sizes, you can create professional and informative social media posts that will get noticed by more people.

Final Thoughts

Social media is a powerful tool for real estate agents to market their business and connect with potential clients. But with so many different platforms and media sizes to keep track of, it can be tough to know where to start. 

By following the tips in this blog post, you can ensure that your social media posts look professional and informative. By posting the right type of content on each platform, you can reach a wider audience and generate more leads for your business.

If you need help with social media optimization for realtors, click the button below and contact us today!

Written by:

Picture of Chris Zach

Chris Zach

Since 2007, Chris Zach has been passionately helping Realtors dominate their online presence. After helping launch a few real estate marketing start-ups he fell in love with tech and helping Realtors turn leads into conversations.

Follow Chris and his daily musings below:

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