Retargeting is a digital marketing strategy that allows you to show ads to people who have already visited your website or interacted with your brand on social media. It’s a great way to stay top of mind with potential customers and nurture them further down the sales funnel.
Here are two ways to use retargeting to grow your business. Watch the video below or continue reading through the blog to find out more:
1. Stay on top of mind
Just like grocery store ads, bench ads, and billboards, retargeting can help you stay in front of potential customers who are already familiar with your brand. This is especially important for businesses that sell complex products or services that require multiple touchpoints before a customer is ready to buy.
For example, if you sell real estate, you could retarget people who have visited your website to view specific listings. Or, if you sell software, you could retarget people who have downloaded a white paper from your website.
2. Educate and nurture leads
Retargeting can also be used to educate and nurture leads further down the sales funnel. For example, if you sell a subscription service, you could retarget people who have abandoned their shopping cart with an offer for a free trial. Or, if you sell B2B services, you could retarget people who have visited your website to download a case study or watch a webinar.
Here’s an example of how a real estate agent could use retargeting:
- A potential buyer visits the agent’s website to view a listing for a $900,000 home in San Diego.
- The agent retargets the buyer with ads for other $900,000 homes in San Diego, as well as open houses that are happening in the area.
- The buyer sees the ads and engages with them, which shows the agent that they are still interested in buying a home.
- The agent reaches out to the buyer to follow up and answer any questions they may have.
By using retargeting, the agent is able to stay top of mind with the buyer and nurture them further down the sales funnel. This increases the chances of the buyer becoming a customer.