Video is a powerful way to connect with your audience and share your message. But getting started can be daunting, especially if you’re not sure where to begin. Realtors NEED to be filming video yesterday.

In this blog post, we’ll walk you through three easy steps to start recording video today as a Realtor:

  1. Start with the equipment you’ve got. 
  2. Choose a topic. 
  3. Create content that is authentic and engaging. 

Step 1: Start with what you've got.

As we mentioned above, you don’t need to buy expensive equipment to get started recording video. Your smartphone is a great camera, and most phones have a variety of features that can help you create professional-looking videos.



  • Shoot in landscape mode. This will give you a wider shot and make your video look more professional.
  • Use a tripod to keep your camera steady. This is especially important if you’re shooting a longer video or if you’re moving around a lot.
  • Use good lighting. Avoid shooting in direct sunlight, as this can create harsh shadows. Instead, try to find a spot with indirect sunlight or artificial light.
  • Edit your video. Once you’ve recorded your video, take some time to edit it. You can use a simple video editing app on your phone to trim the video, add music, and add text.

Step 2: Choose a topic

What do you want to talk about in your videos? It’s important to choose a topic that you’re passionate about and that your audience will find interesting.

If you’re not sure what topic to choose, think about the questions you get asked most often in your business. For example, if you’re a real estate agent, you might want to make videos about how to buy a home, how to sell a home, or how to get pre-approved for a mortgage.

You can also make videos about your personal experiences or your thoughts on current events. Whatever topic you choose, make sure it’s something that you’re passionate about and that you think your audience will find interesting.

Step 3: Create content that is authentic and engaging

People can spot a fake from a mile away, so be yourself and talk about things that you’re actually interested in.

One of the best ways to create authentic and engaging content is to share your personal story. People love to hear about the experiences of others, and it’s a great way to connect with your audience on a deeper level.

You can also make your videos more engaging by asking questions and encouraging your viewers to interact with you. You can also use humor and personality to make your videos more enjoyable to watch.

Final Thoughts

Starting to record video doesn’t have to be complicated. Just follow these three easy steps:

  1. Start with your cell phone and start filming!
  2. Choose a topic. Don’t know a topic use questions you get asked daily as a starting point.
  3. Create content that is authentic and engaging.
  4. Market and publish the videos. If we can help you create a YouTube Ad for Real Estate view our website 
  5. Need help with video editing? Lot’s of software like Canva or CapCut to help with editing your Real Estate videos. But if you need help with video editing for social media visit our site 


With a little practice, you’ll be creating professional-looking videos in no time!

Written by:

Picture of Chris Zach

Chris Zach

Since 2007, Chris Zach has been passionately helping Realtors dominate their online presence. After helping launch a few real estate marketing start-ups he fell in love with tech and helping Realtors turn leads into conversations.

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